Chris Eichlin

One of my main projects was the Hero Panda Homecoming Parade Campaign. Given that the Hero Panda is the mascot for the band, my colleagues and I devised a contest titled the “Find the Panda Contest”, which entails the Hero Panda hiding in different spots in State College for fans to find, so they can win free tickets to the annual Homecoming Tailgate event. At the end of this campaign, the sign-ups for this event rose 40% from their event last year and gave the event an image that is recognizable to students.